English
ACTEMP1808
By invitation only
Turin Centre
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Course Information

30 December 2018 - 31 December 2018

English

Turin Centre

Code: ACTEMP1808

Deadline: 30 December 2018

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The course aims to build the capacity of Employers and Business Member Organizations in the area of membership management, including a better understanding of principles of service marketing for membership retention and recruitment, a better use of membership tools ("CRM for EOs"), the identification of Key Performance Indicators related to membership and the design of strategy for membership expansion.

Description

Description

The course aims to build the capacity of Employers and Business Member Organizations in the area of membership management, including a better understanding of principles of service marketing for membership retention and recruitment, a better use of membership tools ("CRM for EOs"), the identification of Key Performance Indicators related to membership and the design of strategy for membership expansion.

Target audience

Target audience

The course is designed for the management of employers and business organizations or high-level staff, who are responsible for membership and takes a broad view of global development strategies for the organization and have the capacity-authority to develop membership actions.

Information and costs

Information and costs

Duration: 3 days

International Training Centre of the ILO

Viale Maestri del Lavoro, 10
10127 Turin - Italy

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