Communication skills crucial to successful interaction with the media
The second edition of the Communication Skills Workshop takes place at the Turin Centre, from 11 to 15 July 2011.
This week, senior officials of the Palestinian Presidency’s offices of the Prime Minister and Ministry of Foreign Affairs are attending a workshop offering innovative approaches to strategic communication.
The participatory workshop, consisting of several sessions, combines presentations, group learning and individual coaching. This is complemented by study visits that provide new insights into media and an opportunity to share ideas with Italian institutions and media.
Among the topics being covered are “Strategic approach to media – message design” and “Empowering approaches to media interviews”.
The last session of the workshop will include a simulation of a press conference with international and Arab media.
Through this workshop, the Palestinian Authorities aim to strengthen their media skills in preparation for more direct exposure to the press.