Just published! Making Microfinance Work: Managing Product Diversification
Product diversification is a critical strategy for improving the outreach of microfinance institutions (MFIs). By expanding the range of products offered, MFIs can serve more people, reach underserved markets, satisfy more of their current clients' financial service needs and thus make greater progress towards achieving their commercial and social objectives.
This new publication explores development opportunities for ten new products and eight new markets, analysing the associated risks. It also provides examples of how MFIs have introduced these products, adapting and combining them to meet the needs of different market segments and also offering possible solutions to implementation challenges.
Alone or as part of a management training course, this book provides MFIs and the entities that support them with tools and advice for managing the product diversification process and for the on-going delivery and maintenance of a diverse product portfolio.
It is relevant for already diversified institutions that need to manage their diversification more effectively and also for institutions that have not yet diversified and are looking for guidance on where and how to begin.
With a clear, easy to follow format, the book includes illustrations and case studies to assist managers in applying the concepts outlined in the text. An extensive list of additional reading and useful Internet resources is also provided.
Click on the link to purchase your copy: http://publications.itcilo.org/test/catalogo/scheda.php?id=167