MODULE 1 - Introduction to Value Chain And Business Service Market development
This module provides a foundation for approaching small enterprise development through value chains and business service markets. Through an examination of current development frameworks and better performing small enterprise development programs, it unveils the key principles of a market development approach to pro-poor growth. Participants are asked to assess their own programs according to the market development framework and principles.
MODULE 2 - Market Assessment, Monitoring and Evaluation
This module teaches how to conduct practical market assessments that help program managers make critical program design and management choices. It takes an innovative approach to monitoring and evaluation – linking it with market assessment – and addresses the impact assessment challenge head on. The module promotes the practice of integrated and on-going market assessment, monitoring and evaluation.
MODULE 3 - The Program Design Cycle: A Guide to (Re-) Designing Market Development Initiatives
This module helps participants lay a strong foundation for their program by walking them through a program (re) process of their own program. It uses simple, practice tools that support market-driven and sustainable programs, illustrated with detailed program examples from successful initiatives around the globe.
MODULE 4 - Implementing Market Development Programs
This module explains a practical, four-phase implementation model for market development programs. Using experience and advice from practitioners in the field, it explains how to put effective programs into action, quickly, identifying common challenges and tips for implementing sustainable and large scale enterprise