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26 November 2018 - 28 November 2018

Media strategies for gender equality campaigning

26 November 2018 - 28 November 2018

Media strategies for gender equality campaigning

Media strategies for gender equality campaigning

Course Information

26 November 2018 - 28 November 2018

English

Turin Centre

Code: A9011926

English

Deadline: 26 October 2018

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Description

Description

This training proposes a strategic understanding of policy-making as being thoroughly intertwined with - and dependent on - media strategies and communication platforms. The training will consider best practices on communicating issues relating to gender equality and inclusiveness in the context of progressive social campaigns. Participants will review various storytelling formats and techniques and gain tools and competencies to implement best practices on campaigning for gender equality and inclusiveness. By combining online and offline strategies, the training will enhance participants' mastery of media strategies to communicate social change on gender equality and inclusiveness.

Target audience

Target audience

Policy-makers, national and local public services staff involved in project management, digital communication and gender equality and inclusiveness; workers', employers' and other civil society representatives interested in advocacy work and raising awareness; communication experts, scholars and researchers on digital communication in all its forms; governments', employers' and workers' representatives wishing to ensure a safe working environment for men and women.

Information and costs

Information and costs

Background

Background

Digital media have altered notions of identity, sex and gender across both personal spaces and social communities. The shift is unprecedented and the momentum accelerating. In the current over-populated communication space, the same imagery often appears simultaneously on Instagram, Twitter and FB. As media formats multiply in quantity and functionality, it becomes imperative to understand the wider ecosystem as well as the dynamic nature of social media. With target audiences being segmented and re-considered in endless ways, does the picture shared on Instagram, Twitter and FB remain the same across these platforms? Does it preserve its intended message? In other words, how do digital audiences make sense of media and platforms?

Content

Content

This training proposes a strategic understanding of policy-making as being thoroughly intertwined with - and dependent on - media strategies and communication platforms.

The training will consider best practices on communicating issues relating to gender equality and inclusiveness in the context of progressive social campaigns. Participants will review various storytelling formats and techniques and gain tools and competencies to implement best practices on campaigning for gender equality and inclusiveness. By combining online and offline strategies, the training will enhance participants’ mastery of media strategies to communicate social change on gender equality and inclusiveness. Questions addressed in the training will include the following:

  1. How to identify and fully engage notions of identity, gender and sex to design progressive social campaigns on gender equality and inclusiveness?
  2. How to communicate these variable identities to different, if not culturally oppositional, offline and online frameworks?
  3. What are the tools and best practices to [a] raise awareness on gender equality and inclusiveness; and [b] lead progressive social agendas on gender issues?

Objectives

Objectives

By the end of the workshop participants will be able to:

  1. Employ lessons learnt to assess and produce media campaigning for social change on gender equality and inclusiveness;
  2. Engage online stakeholders in a strategic and target-oriented manner towards the achievement of planned agendas;
  3. Support gender equality and inclusiveness campaigning across multiple platforms both online and offline;
  4. Apply the S.M.A.R.T. criteria in the design of media outputs and communication campaigns for gender equality and inclusiveness.

Format and Methodology

Format and Methodology

The training will be delivered in a seminar format. The methodology of this course will combine presentations and facilitated discussions with Country/thematic/cultural group work, brainstorming and peer interactions, in order to link concepts and frameworks to participants’ own work and life experience. By so doing, participants will be led to identify individual needs and key

Language requirements

Language requirements

The course will be delivered in English.

Participants' Profile

Participants' Profile

Policy-makers, national and local public services staff involved in project management, digital communication and gender equality and inclusiveness; workers’, employers’ and other civil society representatives interested in advocacy work and raising awareness; communication experts, scholars and researchers on digital communication in all its forms; governments’, employers’ and workers’ representatives wishing to ensure a safe working environment for men and women.

How to apply

How to apply

Cost of participation

The total cost of participation is 1,600 euros. This includes tuition fees (1,190 euros) and subsistence costs (410 euros).

The tuition fee includes:

  • tuition;
  • books and other training materials;
  • course preparation, implementation and evaluation.

The subsistence cost includes:

  • full board and lodging at the Turin Centre’s campus;
  • emergency medical insurance;
  • socio-cultural activities.

 

The cost of participation does not include the cost of travel between the participant’s home country and the course venue. The cost of the visa, airport taxes, internal travel in the participant’s home country and unauthorized stopovers is also not included.

Participants must ensure that they have a valid passport and appropriate visa for the country in which the course is held, for any country in which a transit or stopover to or from the course venue is required, and for all countries in which study tours are scheduled as part of the programme.

 

Payment modalities

Tuition and subsistence costs must be paid in advance before the beginning of the course by the participant or his/her sponsoring organization through bank transfer or credit card. 

Payments by bank transfer, should be made to:

International Training Centre of the ILO

Account no. 560002

Bank: Intesa San Paolo Ag. 523

IBAN: IT96 G 03069 09214 100000560002

BIC: BCITITMM

Address: Viale Maestri del Lavoro 10,

10127 Turin, Italy

Note: on the bank transfer form, the participant’s name and the course code should be stated.

For payments by credit card, please e-mail to

 

Applications

The deadline for candidatures is 26 October, 2018

Candidates must submit the following documents:

• on-line application form duly filled in;

• letter indicating financial support (or letter from applicant stating that participation cost are covered by him/herself) uploaded when submitting the on-line application 

Incomplete files will not be considered.

As an organization dedicated to fundamental human rights and social justice, the ILO is taking a leading role in international efforts to promote gender equality and non-discrimination

In line with this ILO focus, male candidates are particularly welcome to apply in  this course.

Contact us

ilsgen@itcilo.org

Tuition cost: 1190

Subsistence cost: 410

Total cost: 1600

 

International Training Centre of the ILO

Viale Maestri del Lavoro, 10
10127 Turin - Italy

Contact us