Creating winning ideas

Through communication, people share their ideas, feelings, thoughts and emotions. A “Communication Skills” workshop will be held at the ITC-ILO from 28 March to 1 April 2011, in Arabic and English.

This workshop is specifically designed for 16 senior officials in the Palestinian Presidency and key spokespersons in line ministries.

With the objective of improving skills in designing and delivering messages via media interviews, the training will cover issues of strategic communication, media relations and crisis management. It will also deal with tailoring the messages to the specific contexts of international, regional and local media.

Participants will observe Italian media operators like the national newspaper with headquarters in Turin and other media in Piedmont.

By the end of the workshop, participants’ capacity for strategically interacting with the media (for advocacy and communication) will have been strengthened. In addition, they will have a better perspective on how to deal with different situations that involve communicating a desired message in an effective manner.

International Training Centre of the ILO

Viale Maestri del Lavoro, 10
10127 Turin - Italy

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