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Making sense of social media - A practical guide for Employers' Organizations

We don’t have a choice on whether we do social media; the question is how well we do it’. This quote from author and renowned digital expert Erik Qualman illustrates the challenges facing Employers' Organizations today.

Social media has changed the way we communicate. It is a potential game changer in the way employers’ organizations (EOs) deliver campaigns, engage with their members and implement communications strategies.

The guide "Making sense of social media" has been developed based on the practices of EOs worldwide to:


  • Take stock of where we are – how are EOs currently using social media? What are some of the emerging challenges?
  • Identify good practices – based on input from EOs across the world, the guide presents examples of what works in our ‘seven steps to social media omnipotence’.
  • Build a roadmap to drive continuous improvement – how can EOs use social media to continue ramping up communication and campaigning activities?


The guide is produced by the Employers' Programme of the Centre with the support of BUSINESSEUROPE and the IOE, with financial support from the European Commission.

For further information, please contact .

Click here  to download the Guide or visit ACTEMP section on "Training Guides"


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