Communication for Development

Communication for Development

Communication for Development

Craft content that influences and inspires

27 Septiembre–22 Octubre 2021
El curso está disponible en English

The world is changing. So are we. This fully online course provides a practical overview of some of our most-requested topics: communication planning; storytelling and writing; social media, search engine optimization, and digital analytics; and effective presentations.

Whether you need to spark positive change, build more inclusive communities, or simply influence people, refining your communication skills can help. 

Through a series of 16 videos, you’ll learn how to move from strategy to action. UN practitioners, international consultants, and digital media experts will help you bring your vision to life. 

Key features
WORK WITH EXPERTS

Learn from social and digital media experts.

EXPAND YOUR NETWORK

Join discussion groups for deeper conversation, reflection, and connection.

LEARN AT YOUR OWN PACE

Complete the online programme on your own terms.

STAND OUT TO EMPLOYERS

Make your CV competitive with a credential from the United Nations.

Course format

This 4-week course requires a time commitment of less than 6 hours per week. Every Monday, you’ll get new video lessons, tools, assignments, and discussions.

At the end of the course, you’ll walk away with new knowledge and tools, an expanded network of friends and peers, and an actionable plan for your current C4D project. (No project? No problem. We’ll assign a realistic assignment to participants without one.)

This course is hosted on eCampus, our online learning platform. You’ll gain access to course materials, discussion boards, and exciting digital extras.

Objectives
  • Use proven digital tools to develop and implement your ideas.
  • Find the right channel and approach for your message.
  • Write stories about people, for people.
  • Refine your language, tone, and style.
  • Visualize data in an easy-to-understand way.
  • Measure your impact and community engagement.
What you’ll learn
Week 1: Communication planning

Get a brief course overview, find your message and your mission, and make an impact.

4 video lessons

  • How this course works — Your learning roadmap
  • The power of communication — Inspire positive change
  • What is your “why?” — How to narrow your focus
  • Engage your community — What makes people get involved

3 tools

  • Miro, a digital whiteboard
  • User Interviews, an easier way to recruit research participants
  • Jira, a project manager’s best friend

Assignment

Build your plan — Select a communication challenge that you’re dealing with at work and brainstorm for possible solutions. This will be the foundation for the rest of your work throughout the course.

eCampus discussion

Example — Think back to a time when a communication campaign really moved you. What made it powerful?

Week 2: Storytelling and writing

Explore the science of storytelling and start creating authentic content that moves people.

4 video lessons

  • Know your audience — Meet people where they are
  • The big questions — The 5 Ws and beyond
  • Ways to improve your story — Focus and remove the fluff
  • Strengthen your style — Read, and read some more

3+ tools

  • Readable, a tool that ensures accessibility
  • Google Docs, an evergreen classic
  • Books, magazines, newspapers — yes, really!

Assignment

Start writing — Don’t just tell your audience what to do; show them why it matters. Craft your storyline, connect with your readers, and bring them along for the ride. 

eCampus discussion

Example — What challenges did you face as you tried to define your target audience and their needs/wants?

Week 3: Social media, SEO, and digital analytics

Dive into the world of social media and create engaging content to drive action.

4 video lessons

  • Social media today — Understand the digital landscape
  • Where, when, and how to post — Tips for better engagement
  • Best practices in SEO — Language is a powerful tool
  • Make sense of your data — Translate numbers into meaningful content

2 tools

Assignment

Create a social media calendar — Remember the differences between social media platforms, use SEO techniques, and incorporate data in your posts.

eCampus discussion

Example — Share a social media post that you think follows some of the best practices in SEO and explain your reasoning.

Week 4: Effective presentations

Craft captivating presentations that motivate others, inspire action, and enable buy-in.

4 video lessons

  • Back to your audience — Remember why you’re doing this
  • The power of emotion — Persuade with passion and vulnerability
  • Be the trusted guide — Build a relationship (quickly)
  • Make it memorable — How do you want them to feel?

2 tools

  • Prezi, an alternative to slides
  • Camtasia, a screen recorder and video editor

Assignment

Pitch your project — Get clear about your goals, shape your story arc, and identify the key moments of your presentation.

eCampus discussion

Example — What are some other ways you can connect with your audience? Think about using humor, setting your intentions, etc.

Meet your instructors
Massimiliano Leone
Massimiliano Leone

Head of Digital Media and Design Team

Massi is a digital strategist and storyteller with experience in film production. Formerly, he was Head of Web at UN Environment in Nairobi.

​​​​​​​Alessia Messuti
​​​​​​​Alessia Messuti

Tech-Enhanced Learning and Training Specialist

Alessia is a training specialist with a focus on innovative pedagogical approaches. She is passionate about new technology, lifelong learning, and social inclusion.

Bertrand Momo
Bertrand Momo

Social and Digital Media Specialist

Momo is a communications officer who has worked on social media campaigns for the United Nations, nonprofits, and startups. He co-launched a nonprofit organization that provides digital education for refugees.

Enroll as a team

Creative, innovative learning is better together. Recreate this course as a customized training programme for your team and develop new skills and perspectives, go deeper into discussion, and build a shared understanding.

Co-design your tailored course

30-day C4D newsletter

Receive an email with an exclusive communication tip inspired by the course. 

Every day for 30 days leading up to the start date.

Sign up opening soon!

Our training is (also) fun!
c4d outdoors
c4d classroom
Loved by learners across the globe
 

Highly recommend the C4D course at ITCILO. I learned so much about innovation for social change and had so much fun building communication strategies from scratch with experts from all over the world.

Marina Humblot
COMMUNICATION CONSULTANT, ILO
 

Grazie mille ITCILO for an interesting course that mainly refreshed my brain on comms and campaigns in particular. Ready to put this knowledge to use!

Dimple Sokartara
COMMUNICATIONS MANAGER, EGI
 

Huge thanks to the ITCILO team for an expertly-crafted C4D programme full of hands-on experimentation and learning. For anyone interested in visual communications, storytelling or cross-cultural advocacy, I highly recommend this course.

Claire Anholt
COMMUNICATION SPECIALIST, UNITED NATIONS
FAQs
How do I apply?

All the Centre's regular courses are open to candidates through grants or individual sources of funding. These candidates should send their applications directly to the ITCILO. 

Workers’ Activities and Employers’ Activities training courses are available by invitation only. Additional candidates may be accepted if they pay a fee and are approved by the Secretary of the Workers’ Group or Employers’ Group of the ILO Governing Body.

Click here for more information about applications.

What are the criteria and qualifications required for admission?

The application procedure allows the Centre to match participants' needs to training activities. In general, it is important to specify language skills, job experience, and academic background.

Refer to the course page for more information about criteria and qualifications.

What do the prices cover?

Tuition prices cover course preparation, implementation and evaluation, training materials and books, and the use of facilities and support services. For face-to-face courses, tuition also covers study tours (if planned) and emergency medical insurance.

Subsistence prices cover accommodation and full board on campus, laundry services (for courses longer than one week), and local study visits (if planned). For courses outside Turin, subsistence prices cover accommodation and full board, as well as incidentals, depending on the available facilities.

Click here for more information about prices and payments.

What if I need to cancel?

Cancellation of participation in standard courses will result in the following penalties:

  • 14 days or more prior to the start date of the course: No penalty, 100% refund of amount paid less applicable bank charges
  • 8 to 13 days prior to the start date of the course: Penalty of 50% of course price, refund of residual amount paid (if any) less applicable bank charges
  • 7 days or less prior to the start date of the course: Penalty of 100% of course price

Click here for more information about the Centre's cancellation policy and refunds.

How many participants are admitted?

Most courses accept between 20 and 30 participants. Academies may admit up to 100 participants.

What can I do to prepare?

Certain courses include a preliminary online learning phase. Participants should complete all online learning modules to prepare for the face-to-face phase.