Development of Membership Plans

Photo © Adobe Stock/ Andrey Popov

Members are the lifeblood of Employers and Business Membership Organizations (EBMOs), serving as their most valuable assets by providing income, legitimacy, and representation. However, few organizations have a clear strategy or a professionalized structure in place to enhance membership retention and recruitment.

Our team guides EBMO management in setting objectives and developing a structured 2–3-year plan for membership growth and development.

Employers and Business Membership Organizations

Professionalizing membership management and outreach helps to:

• Improve retention rates by implementing targeted actions to prevent members from leaving the organization.
• Increase the success of membership recruitment by establishing standardized operating procedures (SOPs) for engaging potential members, refining marketing tools, and identifying high-potential segments through a strategic segmentation approach.
• Enhance the value proposition by strengthening engagement with members and the broader business community.

We provide coaching sessions for the Executive Director and/or Membership Team, combined with support in conducting a membership needs analysis through online surveys and focus groups.

Additionally, we assist in drafting a comprehensive membership strategy.

If requested, we can also present the strategy to the Board, ensuring alignment and buy-in from key decision-makers.