Strategies for Membership Development
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Strategies for Membership Development
Professional membership management: recruiting, retaining and engaging members
Developing a robust membership strategy—focused on attracting, retaining, and expanding membership—is essential for ensuring an organization’s long-term success.
This online training program is designed to equip EBMO staff with the skills and insights needed to develop strategic membership plans, anticipate members' needs, and enhance overall member satisfaction.
Perfil dos participantes
Membership and Services Managers and Member Relations Staff working in EBMOs.
What topics will the course cover?
- Fundamental Concepts: membership categories, membership fees, value of membership.
- Recruiting new members.
- Retention of new members.
- Developing a successful membership strategy.
What will I learn?
- Develop effective membership strategies to strengthen your organisation’s representation through targeted recruitment and retention efforts.
- Maximise membership revenue with fair and sustainable pricing models.
- Learn how to anticipate and respond to members' evolving needs, ensuring high satisfaction and engagement.
Learning hours
25 hours
Type of Certificate
Certificate of participation
