The course has five specific objectives:

• Possess criteria for pre-selecting possible distribution channels to access the low-income market and practice analyzing the available options
• Identify key factors influencing demand for insurance services and analyze its implication for market research and marketing strategy
• Reveal features that make insurance products relevant and explore the design and pricing process
• Apply a framework for analyzing claims processes, incorporating perspectives of both business viability and client value
• Formulate strategies of how to make impact insurance viable and articulate the business case for providing insurance responsibly

The e-learning course will be implemented over a period of approximately 5 weeks and is structured around 5 content modules with activities and assignments.

An equivalent of 1 day of learning is foreseen in each calendar week as a combination of self-paced learning with activities and a webinar with a speaker. Self-learning modules can be taken flexibly, while the webinar will be scheduled as a live presentation and discussion (the webinar’s recording will be available).

• Week 1, September 28 – October 2: Opening session: Impact insurance: overview and relevance to development. Module 1: Accessing new markets through alternative distribution channels
• Week 2, October 5-9: Module 2: Market research: Translating customer insights into improved results
• Week 3, October 12-16, Module 3: Product development
• Week 4, October 19-23: Module 4: Claims management: The moment of truth
• Week 5, October 26-30: Module 5: Responsible insurance and business viability

Each of the five learning modules of the course have a fixed structure and includes the following components:

1. Individual self-learning with activities, as well as group activities when applicable
2. Live Webinar, with the group and ILO trainer and/or invited speakers partners of the Impact Insurance Facility of the ILO
3. Forum discussions, self facilitated or facilitated by the tutors
4. Express test (assessment)

Upon completion of the course, participants receive a certificate of attendance.

• A Live Webinar each week provides you with the content on one of the technical subjects of the module or a presentation from development partner or practitioner. All live webinars will be recorded and shared with the students in case when they cannot join it when delivered in live
• A list of Essential Readings for the module, supporting the content of the module and the webinar.
• Activities and Case studies for an individual work or group work

• This is your time to think through your company’s strategy and operations in underserved markets, exchange ideas with the peers confronted with similar challenges 
• The course is practical in nature, providing real tools and insights (including – on technological innovations) and drawing out the wisdom and experience already gained by the industry
• Case-studies and examples from the world’s leading impact insurance providers

Uninsured risk has devastating consequences on future generations and constraints their entrepreneurial potential. However, in many developing countries, the insurance industry is not yet fulfilling its potential.

The ILO’s Impact Insurance Facility works to enable the insurance sector, governments, and their partners to embrace impact insurance to reduce households’ vulnerability, promote stronger enterprises and facilitate better public policies.

Learn more