Strategic Advocacy and Communication for Employers and Business Membership Organization
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Strategic Advocacy and Communication for Employers and Business Membership Organization
Increase the impact of your policy influence
With very little doubt, we could argue that the main reason why Employers & Business Membership Organizations (EBMOs) were founded is the representation and upholding of their members’ interests and priorities. In practice, this translates into advocating and lobbying for the best public policies to create a sound and predictable business environment, allowing companies to flourish and grow sustainably at the national level.
This training aims to increase participants’ knowledge and skills while providing practical tools to strengthen their EBMOs’ capacity to effectively advocate and positively influence policy change.
Perfil dos participantes
- Executive Directors, Managers and other senior officials of EBMOs
- Members of the Board of Directors, Chairpersons of Advisory Committees or Working Groups of Business Organizations
What topics will the course cover?
- Strategic advocacy & effective influencing
- Digital advocacy & reputation management
- Digital communication for advocacy & media relations
What will I learn?
By the end of the course, participants will be able to:
- Understand how business organizations can enhance their success through a well-structured lobbying strategy.
- Identify advocacy priorities and set objectives more strategically.
- Learn the key steps and essential components of developing and implementing an effective lobbying strategy.
- Conduct stakeholder analysis to identify key decision-makers and their positions in the policy-making process.
- Assess and refine your organization’s lobbying strategy for greater impact.
Learning hours
60 hours
Type of Certificate
Certificate of achievement
