This course explores how culture, tourism and creative sectors can be strategically leveraged to promote sustainable development while generating quality employment and inclusive economic opportunities. It examines the culture–tourism nexus, the role of creative assets and heritage, and the management of destinations and cultural initiatives in ways that balance economic performance, social value and territorial sustainability. Decent work is addressed as a core dimension throughout the programme, with attention to skills development, formalization, social protection and social dialogue, ensuring that growth in these sectors leads to improved working conditions and equitable outcomes for workers and communities. The course combines policy perspectives, management tools and practical learning, including study visits, to support effective design and implementation.