Advocacy is the art of persuasion and influence underpinned by the science of robust, evidence-based policy positions. Advocating for a business environment conductive to enterprises creation and development is the core function of any EBMO. The key to effective advocacy is knowing what you stand for, what you want to achieve, who you will need to convince, and how you will go about it.
Have a look at our "hands-on" guide for Effective Employers' and Business Member Organizations on Lobbying and Advocacy.
Advocacy and Lobbying
Being the voice of business
During your strategic reviews exercises, go through our practical checklist to compare the status of your organization versus the best EBMOs management practices and to make sure you keep on track in each element contributing to the organizations' success.
Our Additional Tools section is developed to further support Employers' and Business Member Organizations in becoming more and more relevant and effective by providing useful materials, documents and templates regarding Lobbying and Advocacy.
Watch a selection of Lobbying and Advocacy related videos